I was asked to model for Niamh Nowlan's recent campaign, Don't F*ck with woman.
"Our latest photoshoot for our Don't F*ck with woman t-shirt incorporates our female empowerment ethos, whilst contrasting our love for 70s rock and roll style with modernity." Niamh Nowlan
The campaign consisted of T- shirts in multicoloured lettering saying, " Don't f*ck with woman." I had already seen the t-shirts she was making in class so I knew what I would be wearing. As well as being asked to wear either a leotard or shorts and shoes in black.
Before the day she sent all the models the hair and makeup she wanted along with moodboards of poses. The makeup was to be done before we got there and thankfully she said she could do my hair.
Niamh also sent out a timetable and a list of what we needed to bring. Also sending out a consent form asking for the rights to use the photos and videos for all brand media including, online website and social media.
The morning of I went with her to the shop, so that she could buy food for the models and two interns.
The interns Lauren Eddie and Maya Grace assisted Niamh throughout the day with, hair, makeup and using all our Pret subscriptions to get everyone coffees. As well as helping with the colour sheets over the lights, making sure the slogan was showing on the t-shirts and that our hair was out the way or needed more volume and hairspray. They came through hyping us up and making sure that the models felt comfortable and that we could let go and have fun. This showed me how important it is to have the people in the room be able to do what they did , otherwise the photos that were taken would not have looked the way they did. Energy in who you have around is everything.
The day ran smoothly and we all stuck to the schedule. We had solo shots and group shots. It was the first time modelling with people and it was a lot of fun. Niamh showed me poses throughout the day and had the mood boards up on the wall which helped a lot with direction.
Niamh conducted the entire day really professionally and I can't wait to see how her brand progresses.
Models Maahika Singh & Maisy Lily
"Niamh Nowlan is revolutionising the concept of luxury by shifting the focus from exclusivity to inclusivity. By breaking down barriers we are reshaping the industry and redefining what it means to be truly luxurious." Niamh Nowlan
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